© 2018 CAROLINE LI

MADISON AVENUE MANSLAUGHTER

BOOK DESIGN

Book cover design and typesetting for the second and third edition of Madison Avenue Manslaughter: An inside view of fee-cutting clients, profit-hungry owners and declining ad agencies. The 21st century breed of ‘Mad Men’, this book outlines the industry problems and encourages agencies and their clients to take action to keep this disaster at bay.

Winner of the Axiom Business Book Award in 2016.